CASE STUDY

• Oven
• Manju(Bun)

Asagiri Milk Co., Ltd.

Asagiri Milk Co., Ltd. is located on the Asagiri Plateau in Fujinomiya, Shizuoka Prefecture, where it operates a factory with an on-site retail store. Since its founding in 1949, the company has produced dairy products using raw milk sourced from local dairy farmers. In 2023, it became a wholly owned subsidiary of Takoman Co., Ltd.[CO1.1], a confectionery manufacturer and retailer.
Takoman[CO2.1] operates 20 stores, primarily in western Shizuoka Prefecture. The acquisition was prompted by challenges facing the dairy industry, including declining milk consumption and a sharp reduction in home-delivery customers, a trend accelerated by the entry of major delivery services into the market. By developing new ways to use raw milk and other dairy ingredients in confectionery, the company aims to support local dairy farmers while securing a stable supply of high-quality local ingredients, including butter.
Guided by the philosophy of shindo fuji, which emphasizes the close relationship between people and the land where they live and obtain their food, Takoman launched the Takoman Farm Project[CO3.1] in 2022. As part of the initiative, the company is cultivating approximately 1,000 chestnut trees on its own farm. It has also strengthened partnerships with local producers of strawberries, blueberries, lemons, sweet potatoes, tea, eggs, salt, miso, and glutinous rice, increasing its use of ingredients sourced within Shizuoka Prefecture. In addition, Takoman has begun using dairy ingredients, including butter and fresh cream, produced by Asagiri Milk Co., Ltd.
In 2024, the company launched Asagiri Milk[CO4.1], a brand specializing in milk-based sweets. Since 2025, it has operated pop-up stores at locations including major station complexes in Tokyo, Ikebukuro, and Shinjuku, as well as Hanshin Umeda. In the summer of 2026, it launched a new brand, SEKAIFUJI, and renovated its factory retail facility, reopening it as the Takoman Milk Confectionery Workshop[CO5.1]. Visitor numbers during the summer of 2026 reached 170% of the previous year's level.
Since the 2023 acquisition, the volume of raw milk used by the company has increased by nearly 10%. President Makoto Maebori aims to develop Asagiri Milk Co., Ltd. into Shizuoka Prefecture's leading dairy manufacturer in terms of quality and, together with Takoman, contribute to the revitalization of the region as a whole.