Case Study

SHIMIZU SHOKUHIN CO., LTD.
  • Dorayaki Machine
  • Steamer
  • Dorayaki

SHIMIZU SHOKUHIN CO., LTD.

SHIMIZU SHOKUHIN CO., LTD. was established in 1951. SHIMIZU has developed three business lines: A wholesale department that provides products which are meant to be consumed on the same day they are manufactured to local supermarkets and Consumer Co-ops as well as dorayaki to all over Japan and overseas; Kagura, two direct sales shops; and Sokiya, a souvenir shop within Hasshoku Center, which is a theme park for foods and a tourism facility in Hachinohe City. In 2006 when SHIMIZU built a new factory on the coast of Hachinohe and everything was starting to go well after new machinery had been prepared, the Great East Japan Earthquake occurred on March 11, 2011. The factory and offices suffered devastating losses.
In September 2012, SHIMIZU received support from an organization to provide rebuilding funds for those afflicted by the earthquake and were able to build factories including rebuilding of a factory in Hachinohe Green Hi-tech Land in 2013.

Location:5-5-3 Kita Inter Kogyodanchi, Hachinohe-shi, Aomori
URL:http://www. shimizushokuhin.co.jp/
Publication:MASDAC news July issue in 2018

Full Automatic Dorayaki Machines

Taking advantage of the opportunity to build a new factory in 2013, SHIMIZU added Full Automatic Dorayaki Machines.
SHIMIZU showed eagerness for further increasing the number of machines. “MASDAC’s Dorayaki Machines are already highly automated, but automating batter depositing and packaging post-processes allowed us to efficiently manufacture with fewer operators. We’d love to increase the number of Dorayaki Machines in the future.” They also said, “There are a lot of areas we want to streamline such as loading red bean paste and cleaning. We’ll be looking forward to MASDAC’s propositions.”

  • テキスト

    Funwari Ogura Dorayaki, Funwari Ogura Batadora, Kurian Dorayaki

  • Rising during baking

    Rising during baking

  • Everything from square wrapping packaging to putting on the trays and pillow packaging are all automated.

    Everything from square wrapping packaging to putting on the trays and pillow packaging are all automated.

Soft-moon cake line

SHIMIZU produces a few kinds of softmoon cake including Ikasumi Custard.

  • Ikasumi Custard has apple jam inside the custard cream.

    Ikasumi Custard has apple jam inside the custard cream.

  • Ikasumi Custard in producyion on the softmoon cake line

    Ikasumi Custard in producyion on the softmoon cake line

  • Shirousagi no Kajitsuzumi, Funwaka Matcha, Aomori Ringo no Fuwatoro Cocoa

    Shirousagi no Kajitsuzumi, Funwaka Matcha, Aomori Ringo no Fuwatoro Cocoa

Reference

MASDAC NEWS trial version

MASDAC NEWS trial version

Case studies are published in our PR magazine MASDAC NEWS delivered to users. In the magazine, we present various information related to sweets and food manufacturing, including an interview with our customers’ top management. Here, you can check out the trial version of the magazine. For periodical delivery of the MASDAC NEWS in a printed format, please send us a request via the following request form.

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