Case Study

Nantou Seika
  • Dorayaki Machine
  • Dorayaki

Nantou Seika

Nantou Seika, established in 1935 at the heart of Naha City, Okinawa Prefecture, stands as a cherished confectionery store deeply ingrained in the local community. Over the years, it has been a steadfast producer of Japanese and Western sweets, playing an essential role in Okinawa’s traditional events.
Offering a diverse range of treats, including classics like Konpen, Makigan, and Momogashi, as well as distinctive Okinawan delights such as red and white Karukan and Beniimo Manju, Nantou Seika showcases approximately 20 different products including seasonal fresh sweets, as well as large and small dorayaki.
Masato Murayoshi, the fourth-generation CEO, encapsulates the store’s ethos in the slogan, “We pass down the tradition with sincerity.” Recognizing the impact of wartime losses on tradition, Murayoshi sees it as his mission to not only continue the legacy of the store but also to disseminate the rich history of Okinawan confectionery. Many in Okinawa remain unaware of this heritage, and Murayoshi aims to bridge this gap by sharing the store’s traditions and the heartfelt stories behind its products.
In 2018, Nantou Seika adopted a Compact Type Dorayaki Machine for the production of dorayaki. The company envisions using its best-selling dorayaki to create souvenir products, thereby expanding sales channels and elevating the stature of Okinawa’s traditional confectionery in terms of both value and recognition.

Location:2-11-28 Matsuo, Naha City, Okinawa Prefecture
Publication:MASDAC news December issue in 2023

Compact Type Dorayaki Machine (SDR-SGA)

In 2018, Nantou Seika embraced efficiency by introducing a Compact Type Dorayaki Machine for the production of their signature dorayaki. The decision was influenced by their visit to FOOMA JAPAN 2018, where they witnessed the machine in action. The machine is utilized for crafting both 90 mm dorayaki with red bean paste and 70 mm dorayaki with red bean paste and green peas paste. “Dorayaki has always enjoyed popularity, but now, it has become our cornerstone product. Amidst the challenges of the pandemic, we received substantial orders from a major company. Our ability to fulfill these orders was made possible by our automated production and efficient mass production system. We produce approximately 1,000 dorayaki, in both large and small sizes, three days a week. The machine’s top-down heating mechanism ensures a soft, perfectly baked dorayaki, leading to an influx of compliments about the exceptional quality,” shares Nantou Seika. The company expresses satisfaction with the automation process and is exploring additional opportunities to leverage the machine for the development of innovative dorayaki-based souvenir products.

  • 70 mm Ogura Dorayaki and Goma Dorayaki

  • 70 mm dorayaki in production

  • Green peas paste is sandwiched.

  • 90 mm Dorayaki

  • The top-down heating mechanism ensures a soft product.


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MASDAC NEWS trial version

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