{"id":2390,"date":"2025-08-25T15:35:40","date_gmt":"2025-08-25T06:35:40","guid":{"rendered":"https:\/\/www.masdac.co.jp\/media\/?p=2390"},"modified":"2025-08-25T16:22:06","modified_gmt":"2025-08-25T07:22:06","slug":"detail45","status":"publish","type":"post","link":"https:\/\/www.masdac.co.jp\/media\/en\/archive\/detail45\/","title":{"rendered":"We visited our Chinese sales partner, Shanghai Xinhao Industrial Co., Ltd."},"content":{"rendered":"\n
\n

\nShanghai Xinhao Industrial Co., Ltd.
\nGeneral Manager Zhang Shanmin
\n<\/strong>\n<\/p>\n<\/p>\n<\/div>\n

Our team had the pleasure of visiting Shanghai Xinhao Industrial Co., Ltd., the company that distributes our Tabletop Pancake Cookers in Shanghai.Following their exhibition at Bakery China in May 2025, they have been actively promoting these products across China, including hosting a seminar on Tabletop Pancake Cookers in July.
\nWe spoke with General Manager Zhang Shanmin about the company\u2019s history and vision.
\n<\/strong>\n<\/p>\n

\n

<\/p>\n

\n
\n
\n \"\"
General Manager Zhang Shanmin<\/figcaption><\/figure>\n<\/p><\/div>\n
\n
\n \"\"
With Lin Sumin of Tetsunosha at the seminar<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>\n

Founded in 2010, Shanghai Xinhao Industrial Co., Ltd. is celebrating its 15th anniversary this year (2025).
\nThe company is a trading firm that handles not only our Tabletop Pancake Cookers but also raw materials such as flour and mixed flours.<\/p>\n

\u201cOriginally, we were an import trading company, bringing in overseas food products\u2014such as sweets\u2014and wholesaling them to supermarkets and convenience stores. We handled products from Southeast Asia, Taiwan, Korea, and Japan, as well as milk from Australia.\u201d<\/p>\n

In 2020, they began handling The Torigoe Co., Ltd.\u2019s flour.The opportunity came after meeting President Lin of Tetsunosha at an exhibition in Taiwan.<\/p>\n

\u201cShortly after, the COVID-19 pandemic hit, which was a challenging time for us. Now, we sell not only commercial flour and flour mixes, but also 1kg packages for home use. Home bread makers have become popular in China, too.\u201d<\/p>\n

The company has a staff of eight, seven of whom are women. The office is bright, lively, and welcoming.<\/p>\n

<\/p>\n

\n
\n
\n \"\"
A bright and clean office<\/figcaption><\/figure>\n<\/p><\/div>\n
\n
\n \"\"
Their spacious laboratory is equipped with a wide range of tools including Chubu Electric ovens.<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>\n

\u201cOur warehouse is located farther away, and we outsource logistics, so there\u2019s no heavy labor on-site. It\u2019s just a coincidence that most of our staff are women, but they seem well-suited to the meticulous and considerate work we do.\u201d<\/p>\n

In May 2025, Shanghai Xinhao opened a new lab in the suburbs of Shanghai and relocated its office.<\/p>\n

\u201cWe regularly hold bread and pastry workshops in collaboration with Tetsunosha and hope to make full use of these facilities going forward.\u201d<\/p>\n

We asked General Manager Zhang about the company\u2019s future plans.<\/p>\n

\u201cWhile focusing on raw materials for bakeries, we aim to refine our manufacturing techniques and provide ingredients, equipment, and technology that satisfy every customer.\u201d\n<\/p>\n

\n \"\"
All their employees. Orange is the company\u2019s trademark color.<\/figcaption><\/figure>\n

From our first exhibition of the Tabletop Pancake Cooker in China in May to this seminar, we are grateful for their unwavering support.Personally, I was nervous about my first overseas seminar, but everyone was cheerful and kind, and their warm smiles left a lasting impression.
\nInterview Date: July 21-22, 2025<\/p>\n

<\/strong>\n <\/p>\n

\n

Shanghai Xinhao Industrial Co., Ltd.
\nRoom 101, Building 10, No. 951 Shenglong Road, Jiuting Town, Songjiang District, Shanghai<\/p>\n","protected":false},"excerpt":{"rendered":"

Shanghai Xinhao Industrial Co., Ltd. General Manager Zhang Shanmin Our team had the pleasure of visiting Shang […]<\/p>\n","protected":false},"author":4,"featured_media":2268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column"],"acf":[],"lang":"en","translations":{"en":2390},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/posts\/2390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/comments?post=2390"}],"version-history":[{"count":5,"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/posts\/2390\/revisions"}],"predecessor-version":[{"id":2402,"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/posts\/2390\/revisions\/2402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/media\/2268"}],"wp:attachment":[{"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/media?parent=2390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/categories?post=2390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masdac.co.jp\/media\/wp-json\/wp\/v2\/tags?post=2390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}